About
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I am Pascal Wicht, a Swiss designer working in B2G at the intersection of strategic design, foresight and field research. My practice integrates critical inquiry and design methodologies to engage with systemic transformation and complex societal challenges.
My work focuses on public systems, resilient infrastructures and innovation aligned with ecological limits and social equity—what Doughnut Economics calls as a safe and just space for humanity.
In an era increasingly shaped by authoritarian solutionism, I advocate for and teach design approaches that move beyond the optimization of failing systems, seeking instead to reimagine them entirely. Operating across scales, from human-centered design to complex system dynamics, my approach synthesizes field research and future-oriented inquiry to identify overlooked signals, interrogate dominant narratives and create new trajectories for systemic change.
Beyond research and teaching, I provide consulting in strategy, narrative development and sometimes creative direction. My work frequently takes the form of discovery research, where I engage at the earliest stages of strategy and innovation, applying sense-making and open-ended exploration to help organizations navigate uncertainty and identify emergent opportunities.
This site serves as a repository of research, a space for critical reflection and a platform for developing and sharing my strategic design framework, Wangjitsu—an approach dedicated to designing futures that are not only functional and adaptive but also equitable and regenerative.
References
Organizations
As an independant consultant, as an member of agencies, schools and research studios, here is a non-exhaustive list of clients and organizations I have worked for.
Adler
Asloca
BCV
Bill & Melinda Gates Foundation
Bosch
BVLGARI
CleanGreens
CreaDigital
Dein Deal
Daimler Group
ECAL
EPFL+ECAL LAB
Global Currency Forum
Hospice Général
HUG
IMD
ING
Innosuisse
International Robotics Academy
Logitech
Merantix
Nespresso
Nestlé
Olympe
Restart Project
Romande Energie
Ringier
RTS
Salvation Army
SICPA
Sopra Banking
Swatch
Toshiba
UBS
UEFA
Uniboard
Unil HEC
Victorinox
World Economic Forum
Industries
Throughout my career, I had the privilege to work and intervene in a large variety of sectors and industries.
Artificial intelligence and machine learning
Automotive and mobility solutions
Banking and financial services
Community development and housing rights
Computer peripherals and software
Consumer goods
Digital creative and educational services
Food and beverage
Healthcare
Hospitality and luxury services
Luxury goods and timepieces
Media, broadcasting, and journalism
NGOs and charities
Political organizations
Quantum cyptography
Research and development in technology and design
Security and authentication solutions
Social services and welfare
Sports and entertainment
Technology, engineering, and electronics
Utilities and energy
Teaching
Academia
As a clandestine academic, I have been honored to receive invitations from prestigious institutions such as IMD, HEC Lausanne, and ECAL. In these roles, I invite students to engage with the future and question their understanding of the present. I emphasize the importance of developing critical imagination skills, broadening their horizon with the state of the art of sustainable solutions and biomaterials, enabling them to envision and design innovative sustainable and ethical business models. This approach is anchored in the guiding principles of the Doughnut Economics framework, particularly its notions of a social foundation and ecological ceiling.
My academic efforts are dedicated to empowering the next generation of leaders and designers with the knowledge and tools needed to devise sustainable solutions to global challenges, from the D3 and D4 arenas of design, focused on organisational, social and planetary problems.
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Whispers & Giants
Pascal Wicht