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About

I am Pascal Wicht, a Swiss designer working in B2G at the intersection of strategic design, foresight and field research. My practice integrates critical inquiry and design methodologies to engage with systemic transformation and complex societal challenges.

My work focuses on public systems, resilient infrastructures and innovation aligned with ecological limits and social equity—what Doughnut Economics calls as a safe and just space for humanity.

In an era increasingly shaped by authoritarian solutionism, I advocate for and teach design approaches that move beyond the optimization of failing systems, seeking instead to reimagine them entirely. Operating across scales, from human-centered design to complex system dynamics, my approach synthesizes field research and future-oriented inquiry to identify overlooked signals, interrogate dominant narratives and create new trajectories for systemic change.

Beyond research and teaching, I provide consulting in strategy, narrative development and sometimes creative direction. My work frequently takes the form of discovery research, where I engage at the earliest stages of strategy and innovation, applying sense-making and open-ended exploration to help organizations navigate uncertainty and identify emergent opportunities.

This site serves as a repository of research, a space for critical reflection and a platform for developing and sharing my strategic design framework, Wangjitsu—an approach dedicated to designing futures that are not only functional and adaptive but also equitable and regenerative.

References

Organizations

As an independant consultant, as an member of agencies, schools and research studios, here is a non-exhaustive list of clients and organizations I have worked for.

Adler

Asloca

BCV

Bill & Melinda Gates Foundation

Bosch

BVLGARI

CleanGreens

CreaDigital

Dein Deal

Daimler Group

ECAL

EPFL+ECAL LAB

Global Currency Forum

Hospice Général

HUG

IMD

ING

Innosuisse

International Robotics Academy

Logitech

Merantix

Nespresso

Nestlé

Olympe

Restart Project

Romande Energie

Ringier

RTS

Salvation Army

SICPA

Sopra Banking

Swatch

Toshiba

UBS

UEFA

Uniboard

Unil HEC

Victorinox

World Economic Forum

Industries

Throughout my career, I had the privilege to work and intervene in a large variety of sectors and industries.

Artificial intelligence and machine learning

Automotive and mobility solutions

Banking and financial services

Community development and housing rights

Computer peripherals and software

Consumer goods

Digital creative and educational services

Food and beverage

Healthcare

Hospitality and luxury services

Luxury goods and timepieces

Media, broadcasting, and journalism

NGOs and charities

Political organizations

Quantum cyptography

Research and development in technology and design

Security and authentication solutions

Social services and welfare

Sports and entertainment

Technology, engineering, and electronics

Utilities and energy

Teaching

Academia

As a clandestine academic, I have been honored to receive invitations from prestigious institutions such as IMD, HEC Lausanne, and ECAL. In these roles, I invite students to engage with the future and question their understanding of the present. I emphasize the importance of developing critical imagination skills, broadening their horizon with the state of the art of sustainable solutions and biomaterials, enabling them to envision and design innovative sustainable and ethical business models. This approach is anchored in the guiding principles of the Doughnut Economics framework, particularly its notions of a social foundation and ecological ceiling.

My academic efforts are dedicated to empowering the next generation of leaders and designers with the knowledge and tools needed to devise sustainable solutions to global challenges, from the D3 and D4 arenas of design, focused on organisational, social and planetary problems.

Whispers & Giants
Pascal Wicht